Mark Pickles takes over key role of Peugeot UK Marketing Director

May 21, 2015

Mark Pickles takes over key role of Peugeot UK Marketing Director

21.5.15

Wheelsology

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With a proven ability to increase sales, dedication to detail and producing results under pressure, Mark Pickles is the perfect choice to take on the role of Peugeot UK's Marketing Director. Mark has worked across almost all areas of Peugeot's UK business, and before
that spent 5 years in Dealerships. He moves from his current role as UK Aftersales Director for the PSA Group and replaces Morgan Lecoupeur, who has been promoted internally.

Mark began his career in the motor industry in 1995, having graduated from the University of Manchester with a BSc (Hons) in Management Science, where he specialised in strategic marketing. Joining Peugeot in January 2000, Mark has scored numerous achievements. As Director of Parts and Service for Peugeot, he was responsible for improving the performance of the aftersales business. Focusing on communicating the value message to customers, he delivered revenue and margin growth, both for Peugeot and its Dealer network, whilst taking levels of customer satisfaction and quality of work to industry-leading levels.

As Peugeot's Head of Used Vehicle Remarketing, Mark transformed the company's used car business model. He significantly reduced the level of used car stock and introduced new selling methods to increase stock-turn and greatly reduce depreciation. This culminated in 2010 with the launch of the Peugeot Approved Used Vehicle programme, which has contributed to a strong improvement in Peugeot residual values in the following years.

"Mark is in the perfect position to continue developing our brand in the eyes of our customers. His experience within the group includes key roles in both new and used vehicle sales, and before that he was responsible for aftersales marketing and programmes. Mark has also worked for a number of years in Dealerships with experience in all departments. That means he knows our cars, our Dealers, and most importantly our customers. Mark is also a creative thinker who is used to delivering innovative solutions to complex issues within demanding deadlines. I have no doubt his energy and vision will continue to move Peugeot forwards," said Neil Moscrop, Peugeot Brand Director.