Mercedes-Benz marked an other important milestone in its 'built in China, for China' strategy with the opening ceremony of its top-notch compact car plant, housed at the company's local production joint-venture Beijing Benz Automotive Corporation (BBAC).
An audience of about 250 guests witnessed the ceremony that at the same time officially kicked-off the production for the German car maker's first locally build compact car: the GLA.
"To have the right products and local production footprint is certainly essential for our sustainable growth in China. Today we bring both together, pushing our strategic partnership with BAIC and China to the next level," said Hubertus Troska, Member of the Board of Management of Daimler AG responsible for China. "The investment of 720-million euros demonstrates our confidence into Mercedes-Benz' prosperous future in China, while boosting our local passenger car production capacities to about 250,000 units by the end 2015 - and we will certainly not stop there."
Build-up from the scratch in a record time of less than 3 years and stretching at present across about 1.5-million sq m, the Beijing-compact car site complements the current Mercedes-Benz' compact model plants in Rastatt (Germany) and Kecskemet (Hungary) as well as the Valmet Automotive plant in Finland and so marks the final puzzle piece in Mercedes-Benz's flexible and highly efficient compact car production network. Likewise important: it strategically complements BBAC, establishing the plant as Mercedes-Benz's worldwide only production facility that manufactures front- and rear-wheel-drive passenger cars as well as engines under one roof.
"BBAC is Mercedes-Benz's worldwide most comprehensive plant, manufacturing sedans, SUVs, engines and from now on also compact cars. Thereby the localization of compact cars marks a key milestone for the company. It will significantly drive BBAC's local production volume, paving us the way to grow furthermore. In fact BBAC is already today the biggest Mercedes-Benz passenger car plant worldwide," said Frank Deiss, President and CEO of BBAC.
An audience of about 250 guests witnessed the ceremony that at the same time officially kicked-off the production for the German car maker's first locally build compact car: the GLA.
"To have the right products and local production footprint is certainly essential for our sustainable growth in China. Today we bring both together, pushing our strategic partnership with BAIC and China to the next level," said Hubertus Troska, Member of the Board of Management of Daimler AG responsible for China. "The investment of 720-million euros demonstrates our confidence into Mercedes-Benz' prosperous future in China, while boosting our local passenger car production capacities to about 250,000 units by the end 2015 - and we will certainly not stop there."
Build-up from the scratch in a record time of less than 3 years and stretching at present across about 1.5-million sq m, the Beijing-compact car site complements the current Mercedes-Benz' compact model plants in Rastatt (Germany) and Kecskemet (Hungary) as well as the Valmet Automotive plant in Finland and so marks the final puzzle piece in Mercedes-Benz's flexible and highly efficient compact car production network. Likewise important: it strategically complements BBAC, establishing the plant as Mercedes-Benz's worldwide only production facility that manufactures front- and rear-wheel-drive passenger cars as well as engines under one roof.
"BBAC is Mercedes-Benz's worldwide most comprehensive plant, manufacturing sedans, SUVs, engines and from now on also compact cars. Thereby the localization of compact cars marks a key milestone for the company. It will significantly drive BBAC's local production volume, paving us the way to grow furthermore. In fact BBAC is already today the biggest Mercedes-Benz passenger car plant worldwide," said Frank Deiss, President and CEO of BBAC.
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