Ducati and Lamborghini start joint social project 'DESI'

Ducati and Lamborghini, Italian companies part of Audi AG group, have celebrated a milestone with their joint social project 'Dual Education System Italy' (DESI), which has been created in cooperation with the Volkswagen Workforce Foundation, the Italian Ministry for Teaching, Universities and Research, and the Ministry of Education of the region Emilia Romagna. The two companies are enabling young Italians, largely from socially disadvantaged families, to take the next important step of their dual education and training based on the German system. Following the first component of education in a college, the young people are now starting their practical training. For this purpose, Lamborghini and Ducati have set up modern training centers in their plants.

Since September 2014, Ducati and Lamborghini have been developing a new process for education and training in Italy. In cooperation with the two colleges Fioravanti Belluzzi and Aldini Valeriani in Bologna, the companies have established a two-year-joint education and training plan for 48 young people, in order to establish a dual concept between college and company. The program is primarily aimed at socially disadvantaged young people. At the start of the first practical phase at the Ducati and Lamborghini plants, the Board of Management Member for Human Resources at Audi AG, Thomas Sigi, and the Board of Management Member for Sales and Marketing at Audi AG, Luca de Meo, visited the new classrooms accompanied by Ducati Motor Holding CEO Claudio Domenicali and Lamborghini President and CEO Stephan Winkelmann.

"The project teams have made some amazing achievements with the construction of the training center," said Thomas Sigi. "The members of the Audi family have once again shown what is possible in a short time when they work together. Thanks to this commitment, the young people can now experience their desired occupations in practice and can take the next step towards a secure future," Sigi continued.

Luca de Meo added, "Lamborghini and Ducati are two strong brands that stand for performance, quality and passion. Both companies also demonstrate these values when they have to build their teams of the future, pass on expertise, and imbue young people with their spirit of success."

In advance of the practical phase, Audi AG first locally trained eleven Italian trainers and project employees for their tasks, including the technical, didactic and pedagogical aspects. All of the participants in the social project will be able to work on the current Ducati and Lamborghini models during their training. The young people are currently training for three occupations: car mechatronic, motorcycle mechatronic and CNC mechanic, which has a focus on metalworking. After two years, they receive their official college certificate and a certificate from Ducati or Lamborghini, as well as state recognition of the program from the regional administrative office of Emilia Romagna.

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