Mercedes-AMG and MV Agusta announce cooperation

Mercedes-AMG of the Daimler AG and the motorcycle manufacturer MV Agusta have signed a cooperation agreement on a long-term partnership. Cooperation between the two high-end brands with long traditions and histories will include the area of marketing
and sales. At the same time, Mercedes-AMG GmbH will acquire a 25 per cent interest in MV Agusta Motor S.p.A. No details have been disclosed of the price to be paid for the stake in MV Agusta Motor. Mercedes-AMG will appoint one member of MV Agusta's Board of Directors. The partnership is still subject to the approval of the relevant authorities, which is expected to be granted in late November.

"In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future - allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts," said Tobias Moers, Chief Executive, Mercedes-AMG GmbH.

Giovanni Castiglioni, President & CEO, MV Agusta Motor S.p.A., added, "MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG's leadership in the high-performance segment."

Posted in: Bike,Europe,Germany,Giovanni Castiglioni,Italy,Luxury,Mercedes-AMG GmbH,Mercedes-Benz,MV Agusta,Sponsorship/Partnership,Super/Sports Bike,Super/Sports Car,Tobias Moers