First Land Rover Discovery Sport rolls-off the production line

Two weeks after making its motor show debut, the first Land Rover Discovery Sport has rolled-off the Halewood production line, marking another significant milestone in Jaguar Land Rover's product offensive which will see the company deliver 50 significant
product actions over the next five years.

The new Discovery Sport, the world's most versatile and capable premium compact SUV is the first member of the new Discovery family. Discovery Sport features 5+2 seating in a footprint no larger than existing 5-seat premium SUVs and will go on sale in 170 markets in early 2015.

The latest model in the Land Rover line-up has created 250 new manufacturing jobs following a £200-million investment in the Halewood plant. The impact of Discovery Sport has also been positively felt within the UK supply chain where £3.5-billion in contracts have been awarded to 55 suppliers.

"A strong, competitive supply chain, meeting our rigorous cost and delivery metrics, is fundamental to the sustainable growth of our business. With many more new products in the pipeline, gearing up to supply Jaguar Land Rover is a solid business proposition," said Ian Harnett, Purchasing Director, Jaguar Land Rover.

Richard Else, Jaguar Land Rover Halewood Operations Director added, "Today marks another incredibly proud moment for the Halewood plant, its workforce and the region as a whole."

Posted in: Assembly/Manufacturing Plant,Discovery Sport,Europe,Halewood,Ian Harnett,Land Rover,Luxury,Richard Else,SUV