Toyota named Official Automotive Partner of the 2015 Special Olympics World Games

Toyota announced its partnership with the Special Olympics World Games Los Angeles 2015 (LA2015) at an event that also debuted the first gathering of the World Games Global Messengers. World Games officials, Toyota associates and World Games global media partner
ESPN gathered to celebrate Toyota's goal of delivering a front-seat view of the spirit and transformative power of the World Games to the public leading up to and during the competition. The World Games will take place in Los Angeles beginning July 25, 2015.

"Special Olympics has a life-changing impact on everyone who experiences it, both on and off the competition fields," said Michael Rouse, Vice-President of diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A., Inc.

Toyota's participation in the Games includes the use of 400 vehicles by LA2015, the organizing committee for the Special Olympics World Games, in addition to dealer involvement across the US, activating the power of employee volunteerism at competition centers, athlete village sponsorships and communication activities which support education and advocacy for people with intellectual disabilities. While this marks Toyota's first time sponsoring the World Games, the company has built a 28-year-long relationship with the Special Olympics movement in Southern California.

"It's an honor to have Toyota join the LA2015 effort as our official automotive partner," said Patrick McClenahan, President and CEO of LA2015.

Posted in: Michael Rouse,North America,Sponsorship/Partnership,Toyota