Castrol India and Triumph Motorcycles ink an agreement for the Indian market

Castrol India Limited and Triumph Motorcycles announced the signing of an agreement for a partnership in India.

As per the agreement, Castrol India Limited will be the lubricant supplier for Triumph Motorcycles and will supply the fully synthetic, high-performance,
Castrol Power1 Racing engine oil to Triumph dealerships throughout India. In addition, Castrol and Triumph will jointly undertake marketing and promotional activities for Triumph motorcycles in India, with Castrol also providing technology support to Triumph through co-engineering of lubricants for future motorcycle models.

"Castrol and Triumph are both iconic brands globally and hence this is a natural partnership as Triumph establishes its presence in India. Castrol has been in India for over a hundred years and we are delighted to lend our technical and marketing support to Triumph as they bring their exciting range of motorcycles to India. Castrol is one of the leading brands in the Indian two-wheeler lubricant market providing consumers with pioneering technology brands like Castrol Power1. We will work closely with Triumph to develop and supply the latest technology products as they expand their footprint in the country," said Ravi Kirpalani, MD, Castrol India Limited.

Vimal Sumbly, MD, Triumph Motorcycles India Private Limited, added, "We are extremely pleased to have tied up with Castrol, one of the leading brands for motorcycle lubricants. Triumph Motorcycles is committed to providing a complete riding experience and this tie up will further enhance the commitment that Triumph has brought to India."

Posted in: Asia Pacific,Castrol,Castrol India,India,Ravi Kirpalani,Sponsorship/Partnership,Triumph,Triumph Motorcycles India Private Limited,Vimal Sumbly