Eni launches its car sharing service 'Enjoy' in Rome

Enjoy, the car sharing service that Eni developed in partnership with Fiat and Trenitalia, has arrived in Rome and will start operating with a fleet of over 300 Fiat 500 cars which will increase to 600 by September 2014. Enjoy has already conquered Milan, with more than 80,000
registered customers and 500,000 rentals in the first five months. The scheme stands to revolutionize the mobility of Rome's residents and features free online membership, competitive rates and a simpler and more efficient customer experience.

Salvatore Sardo, Eni's Chief Downstream & Industrial Operations Officer, unveiled the Enjoy car sharing service to the Capital in Termini Station, at the Slargo Presidenziale, with the CEO of Trenitalia, Vincenzo Soprano, and Fiat's Head of Brand - EMEA Region, Gianluca Italia, in the presence of the Councillor for Mobility and Transport, Guido Improta.

Enjoy is an efficient, innovative and sustainable mobility service that will give new energy to Rome due to the most competitive prices on the market - 25 cents per minute (for the first 50 km, after which the cost is 25 cents per additional km) or 10 cents per minute if the customer wishes to keep the car in rental during a stop. The rate is all inclusive, as it includes the cost of insurance, maintenance, fuel and parking.

Posted in: Cab/Hire,Carsharing,Europe,Fiat,Fiat 500,Rome