Audi announced an increase in prices by an average of 3 per cent in India. The increase in price is effective from May 1, 2014.
"While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging
with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalised prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive," said Joe King, Head, Audi India.
"While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging
with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalised prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive," said Joe King, Head, Audi India.
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