World premiere of Mini Clubman Concept at the 2014 Geneva Motor Show

Mini presents the Mini Clubman Concept, at the 2014 Geneva Motor Show, showcasing a new brand philosophy for a higher class of automobile. 26 centimeters longer and just under 17 centimeters wider than the current Mini Clubman, the Concept comes over
as sophisticated, cool and elegant. The iconic design is supplemented by high-quality details, plenty of space for functional features and selected materials. Refinement of the hallmark Mini styling ensures instant recognition, both on the exterior and the interior. The extensive colour and material concept redefines contemporary elegance and high-end quality in this segment.

"The Mini Clubman Concept shows how the Mini Clubman could be taken a step further: more interior space, a greater sense of high-end quality and yet still clever, bold and distinctive. In short: more car, more Mini," said Adrian van Hooydonk, Head of BMW Group Design, explaining the approach to this model. For over 50 years now, Mini has stood for maximum use of minimum space. 26 centimetres longer and just under 17 centimetres wider than the current Mini Clubman, the Mini Clubman Concept applies this aspiration to a new class of automobile.

Anders Warming, Head of Mini Design explained, "With the Mini Clubman Concept we are presenting a car with space, flair and style in a segment where the focus is mainly on function and utility. With clever ideas, emotional design and a cool blend of colours and materials, it offers an overall experience which remains unique in this segment to date."

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Posted in: Adrian van Hooydonk,Anders Warming,Concept,Europe,Geneva,Geneva Motor Show 2014,Luxury,Mini,Mini Clubman Concept