BMW of North America announces corporate communications leadership change

BMW Group in the US announced a change in its North America senior management team effective January 1, 2014.

Alexander Bilgeri, currently Head of Business, Finance and Sustainability Communications for the BMW Group in Munich, will become Vice-President, Corporate
Communications Americas succeeding Dirk Arnold who returns to Munich to become Vice-President, Global Product, Technology and Sport Communications, Press and PR Events.

In his new role, Alexander Bilgeri will be responsible for leading the Corporate Communications function in the Americas region, encompassing all BMW Group markets in North, Central and South America.  He comes to the Americas Region with a depth of Corporate Communications experience having joined the BMW Group in 2004, first as Head of PR activities in Berlin, then as Spokesperson for the German market, and in 2010 becoming Senior Manager, Corporate Communications and Government Affairs in Munich.  

Dirk Arnold returns to BMW Group headquarters in Munich and will be responsible for all international product launches, communications activities regarding technology and sports, including Motorsports, and all major product events, including auto shows, around the world. 

"Both of these gentlemen are top professionals in their field," said BMW of North America President and CEO Ludwig Willisch. "I know them both well and each is moving into a more significant role with even greater responsibilities. I wish them both great success in their new positions."

Posted in: Alexander Bilgeri,BMW,Dirk Arnold,Ludwig Willisch,Luxury,New Appointment,North America,Vice-President