All-new Mini to make its world premiere at Oxford plant

A new era of driving excitement, in-car-infotainment and premium quality in the small car segment is drawing ever closer. The new Mini will be unveiled on November 18, 2013, 107 years to the day since the birth of the man who started an automobile revolution, Sir Alec
Issigonis. Mini Plant Oxford will host the world premiere, with a party in London that same evening.

The new Mini will also have its exhibition premiere in front of international audiences that same week, with an almost simultaneous unveiling in Los Angeles and Tokyo. On November 20, 2013, the limelight will shine on the new star of the premium small car segment, first at the Tokyo Motor Show, Japan, followed just hours later by the Los Angeles Motor Show in California, USA. The new Mini will go on sale in the first quarter of 2014.

Posted in: 107th Anniversary,Assembly/Manufacturing Plant,Europe,Luxury,Mini,November,Oxford Plant,Sir Alec Issigonis,Small Car,World Premiere