General Motors receives most initial quality awards

General Motors built on a strong performance in last year's J.D. Power and Associates Initial Quality Study, placing about 50 per cent of its vehicles in the top three of their respective segments with a company-best eight segment awards.

GMC ranked second
overall in initial quality, climbing 10 spots, and was the top-ranked non-premium brand. Chevrolet also jumped 10 spots and ranked fifth overall and second among non-premium brands. Together with Buick and Cadillac, all GM brands performed better than the industry average of 113 problems per 100 vehicles.

In addition, GM was awarded the Silver Plant Assembly Line Quality Award for its Oshawa, Ontario, plant where the Chevrolet Equinox and Impala are built.

GM swept the Large Heavy Duty Pickup segment (Chevrolet Silverado HD, GMC Sierra HD) and Large Light Duty Pickup segment (GMC Sierra LD, Chevrolet Avalanche and Chevrolet Silverado LD).

"Nothing energizes us more than receiving the verification of quality from our customers," said Alicia Boler-Davis, Vice-President Global Quality and U.S. Customer Experience. "The overall ownership experience of the people who buy our cars and trucks is founded on providing vehicles with innovative technologies, while ensuring highest levels of initial and long-term quality and services they can rely on."

Posted in: 2013 J.D. Power Initial Quality Study,Alicia Boler-Davis,Assembly/Manufacturing Plant,Award,Buick,Cadillac,Chevrolet,General Motors,GMC,North America,Ontario,Silver Plant Assembly Line Quality Award