Nissan reports 23.2 per cent increase in US April sales

Nissan North America, Inc. reported April US sales of 87,847 units versus 71,329 units a year earlier, up 23.2 per cent. Nissan Division sales rose 24.6 per cent for the month at 80,003 units, driven by retail sales gains by top-selling models like Altima, Pathfinder, Sentra
and Rogue. Sales of Infiniti vehicles were up 10 per cent over the prior year, to 7,844 units.

"April was a very good sales month for the Nissan division, not only from an overall volume standpoint where we were up more than 24 per cent, but also in retail where our sales rose more than 32 per cent," said Jose Munoz, Senior Vice-President, Sales and Marketing - Nissan Americas.

"In the first quarter of 2013, we improved our retail sales by more than 4 percent while reducing deliveries to fleet customers by more than 17 per cent. We continued this trend in April with retail up 29 per cent and fleet mix down over four percentage points from one year ago, which proves that our new products such as Altima, Sentra and Pathfinder are taking strong hold in the marketplace."

"Our strong performance in April was driven largely by double and even triple digit increases on some of our core products, such as Altima up more than 35 per cent, Sentra up nearly 45 per cent, Rogue up 39 per cent and the all-new Pathfinder up over 214 per cent."

"We expect to have gained market share in April due to our strong retail performance, which we have full intention to continue through the summer months given the building momentum that we are seeing with Altima, Sentra and Pathfinder in particular."

"With a strong April building on a record-breaking March, Nissan Leaf sales are now up over 160 per cent year-to-date. The wider array of trim levels and lower price driven by the start of US Leaf production at our Smyrna plant are bringing more new customers to our showrooms every day."

Posted in: Altima,April,International,Jose Munoz,Leaf,Nissan,Nissan North America,North America,Pathfinder,Rogue,Sale Report,Sentra,US Sales