Mercedes-Benz USA announces senior management appointments

Mercedes-Benz USA (MBUSA) announced new appointments within its senior management team both at corporate headquarters in Montvale, NJ and in its regional offices. All appointments take effect May 1, 2013 - Tracey Matura will become Regional General Manager,
central region. In her new role, Matura will report directly to Mike Slagter, Senior Vice-President, Sales, and will be responsible for all service, sales, marketing, operations and dealer relations for the company's central region in Chicago, IL. Most recently, Matura held the role of General Manager for smart, overseeing the re-launch of the iconic brand in the US when MBUSA took over in July 2011.

Mark Webster will assume Matura's previous post as General Manager for smart USA, overseeing the business operations for the brand in the US. He will report directly to Bernie Glaser, Vice-President of Marketing. His most recent post was General Manager, pre-owned and fleet operations, where Webster was responsible for all pre-owned vehicles, remarketing programs and fleet operations.

Kurt Cornell will replace Webster as General Manager, fleet and pre-owned at MBUSA. In his new role, Cornell will be responsible for volume, customer experience and profit targets by ensuring that all activities within the pre-owned vehicles, remarketing programs and fleet operations departments are appropriately executed. He will report directly to Mike Slagter. Most recently, Cornell served as an area manager for the western region.

Andrew Noye will assume the role of Regional General Manager for the southern region. In this position, Noye will have oversight of all service, sales, marketing, operations and dealer relations for the company's southern region in Jacksonville, FL. He will report directly to Mike Slagter. Previously, Noye served as an Area Manager for the Northeast Region.

Bob Yeatman will assume the role of Regional General Manager, western region. In this position, he will oversee all service, sales, marketing, operations and dealer relations for the company's western region in Irvine, CA, reporting directly to Mike Slagter. Most recently, Yeatman served as General Manager, Sales operations at MBUSA.

Blair Creed replaces Yeatman as General Manager, Sales Operations. Creed will oversee the development and implementation of all policies, programs and activities in support of all Mercedes-Benz new vehicle sales and objectives. He will also be responsible for sales volume planning, which aligns MBUSA's strategic sales direction and front-line execution. Creed will report directly to Mike Slagter. His most recent post at MBUSA was General Manager for Mercedes-Benz Manhattan, the company-owned dealership.

Jay Schmid takes over Creed's position as General Manager, Mercedes-Benz Manhattan. In this role, he will be responsible for all operations at the Manhattan dealership, including personnel management, customer experience, sales, aftersales, marketing and community relations. Schmid will report directly to Gareth Joyce, Vice-President, Customer Services. Previously, Schmid served as General Manager, central region.

Posted in: Andrew Noye,Bernie Glaser,Blair Creed,Bob Yeatman,Gareth Joyce,General Manager,International,Jay Schmid,Kurt Cornell,Mark Webster,Mercedes-Benz,Mike Slagter,New Appointment,Tracey Matura,United States