Christer Ekberg appointed new Head of Porsche Middle East and Africa

The importer organisation Porsche Middle East and Africa FZE, a wholly owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, has appointed Christer Ekberg as Managing Director, effective as of September 1. Joining from Porsche Asia Pacific where he was also
Managing Director in-charge of 12 markets, Swedish born Ekberg will be responsible for sales across the Middle East, Levant, Africa (excluding the Maghreb states) and India.

Christer Ekberg has worked a total of 17 years for the Porsche brand, having spent five years as Managing Director at Porsche in Sweden before joining Porsche Asia Pacific in 2001. His experience in the automotive industry spans more than 30 years in Sales, Marketing and After Sales functions, across North America, Europe and Asia.

Ekberg succeeds George Wills who will take over the lead of Porsche Latin America, as subsidiary responsible for the importer and dealer network in the Caribbean, Central and South America.

Posted in: Africa,Asia Pacific,Christer Ekberg,Dr. Ing. h.c. F. Porsche AG,George Wills,International,Luxury,Managing Director,Middle East,New Appointment,Porsche,Porsche Middle East and Africa,Stuttgart