Andrew Mallery has been appointed Marketing Director for Mercedes-Benz Cars, effective from June 3, 2013, taking over from David George who will continue his career with Mercedes-Benz by joining one of its retail partners in the south of England.
In addition
to his new role, Andrew will also retain responsibility for Mercedes-Benz World, the brand experience centre at Brooklands, Surrey.
"It's a great time for Andrew to move into the role of Marketing Director. In his current position as Commercial Operations Director, he's successfully developed Mercedes-Benz World into a world-class destination for private and corporate visitors as well as overseeing the introduction and expansion of the Mercedes-Benz Driving Academy," said Gary Savage, Managing Director Mercedes-Benz Cars.
"David George's expertise has played a major role in the growth of Passenger Car sales and we look forward to him continuing this great work with our retail partner."
"It's a very exciting time to lead the marketing team. Mercedes-Benz is in the middle of the biggest roll-out of new products in our history - and we're continuing to change the way we market our products and services too. I've got a great team of talented marketeers alongside me, and I'm absolutely certain that we'll create some exceptional work over the coming months and years," Andrew explained.
Marcus Breitschwerdt, President & CEO Mercedes-Benz UK added, "Andrew will lead our excellent marketing colleagues during an exciting transformational time for our Passenger Car business. Andrew brings a wealth of experience in all areas of marketing as well as managing an established team and undoubtedly he will enjoy success in this new role."
In addition
to his new role, Andrew will also retain responsibility for Mercedes-Benz World, the brand experience centre at Brooklands, Surrey.
"It's a great time for Andrew to move into the role of Marketing Director. In his current position as Commercial Operations Director, he's successfully developed Mercedes-Benz World into a world-class destination for private and corporate visitors as well as overseeing the introduction and expansion of the Mercedes-Benz Driving Academy," said Gary Savage, Managing Director Mercedes-Benz Cars.
"David George's expertise has played a major role in the growth of Passenger Car sales and we look forward to him continuing this great work with our retail partner."
"It's a very exciting time to lead the marketing team. Mercedes-Benz is in the middle of the biggest roll-out of new products in our history - and we're continuing to change the way we market our products and services too. I've got a great team of talented marketeers alongside me, and I'm absolutely certain that we'll create some exceptional work over the coming months and years," Andrew explained.
Marcus Breitschwerdt, President & CEO Mercedes-Benz UK added, "Andrew will lead our excellent marketing colleagues during an exciting transformational time for our Passenger Car business. Andrew brings a wealth of experience in all areas of marketing as well as managing an established team and undoubtedly he will enjoy success in this new role."
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