Nissan reveals Friend-Me concept for a new generation

Nissan revealed its Friend-Me concept, a four-passenger sedan designed for a generation with a very different automotive outlook. With an assertive, imposing exterior featuring boldly flowing sculpted lines, Friend-Me is a confident creature of the night, meant to
be seen in bright city lights.

The concept is applicable globally, but the genesis of Friend-Me was Nissan's exploring the aspirations of customers destined to emerge as the world's largest single market segment - the "Balinghou," around 240-million Chinese born in the 1980s are known. Specifically, Friend-Me addresses the social dynamics of Chinese men in their mid-20s.

"Balinghou males are a huge cohort in the world's largest market, and they're now reaching their prime," said Francois Bancon, Division General Manager of product strategy and advanced planning at Nissan. "Clearly, their tastes will shape automotive trends worldwide for decades to come. So we believe it's important to listen with respect, and respond by putting dreams within their reach. That's why Friend-Me is our first proposition in an ongoing dialogue."

For a generation that grew up without siblings, leisure time shared with peers is treasured.

Find more pictures:
http://www.facebook.com/photo.php?fbid=373021262806867&set=a.196431220465873.38945.152316364877359&type=1&theater

Posted in: Asia Pacific,Auto Shanghai 2013,Balinghou,China,Concept,Francois Bancon,Friend-ME,International,Nissan,Sedan,Shanghai,Shows/Expo