Jaguar Land Rover sets new global monthly and quarterly sales record

With sales of 53,772 in March and 115,504 for the first quarter of 2013, Jaguar Land Rover has recorded its best ever monthly and quarterly global sales performance up 16 per cent and 17 per cent respectively versus the prior year.

Jaguar demonstrated strong
growth with sales of 9,856 in March up 28 per cent and sales for the quarter of 20,210 up 31 per cent. Land Rover meanwhile delivered the best single month and quarter in its 65 year history with March sales of 43,916, up 14 per cent and quarter one sales of 95,294, up 15 per cent versus 2012.

"Jaguar Land Rover has had a record breaking start to the year reflecting the continued interest in our two great brands and our commitment to delivering desirable products that resonate with customers across the globe," said Phil Popham, Group Sales Operations Director for Jaguar Land Rover.

"Jaguar Land Rover is seeing continued year on year growth following the introduction of new models, engines and drivetrains with the Jaguar XF Sportbrake, new Range Rover and Range Rover Evoque amongst our top selling models."

March sales highlights
Jaguar Land Rover had a record month in the UK with sales of 17,784, up 14 per cent on the previous best set in March 2012. Jaguar sales in the UK were up 21 per cent primarily reflecting a 25 per cent increase in XF sales with the XF Sportbrake accounting for 23 per cent of all UK Jaguar sales for the month. Land Rover delivered 14,268 sales - a new record month - up 12 per cent, reflecting continued strong demand across the range with, Freelander up 45 per cent, Range Rover up 43 per cent and Range Rover Evoque up 9 per cent.

China delivered its best ever month retailing 8,487 units collectively, up 22 per cent. Jaguar sold a record 1,592 cars, up 91 per cent, reflecting the new 2.0l turbo and 3.0l supercharged petrol engines in the XJ and XF. Land Rover continued its strong sales performance with 6,895 vehicles sold in the month, up 13 per cent.

North American delivered its best March performance since 2006 with sales of 6,453, up 7 per cent. Jaguar sold 1,554 vehicles, up 11 per cent, primarily reflecting the XF which was up 34 per cent for the month following the introduction of the 3.0l and 2.0l petrol engines and an all-wheel drive option. Land Rover set a March record selling 4,899 vehicles, up 5 per cent, reflecting a new monthly sales record for the Evoque, up 47 per cent and continued strong demand for Range Rover Sport.

Despite economic uncertainty, Jaguar Land Rover continued to see strong performances in Europe with sales up 11 per cent. Both brands had record March sales in Austria and Germany. In Austria, Jaguar was up 50 per cent and Land Rover was up 70 per cent. In Germany, Jaguar and Land Rover were up 51 per cent and 16 per cent respectively. Jaguar Land Rover also experienced strong growth in Italy up 36 per cent and Netherlands up 34 per cent.

Strong sales were recorded in a number of other overseas and developing markets. Best month records were set in Brazil up 136 per cent, Korea up 74 per cent, India up 28 per cent and Russia up 9 per cent. Best March performances were recorded in the Middle East and North Africa (MENA) up 60 per cent and South Africa up 39 per cent.

Jaguar's top five markets in March 2013 are UK - 3,516, China Region - 1,592, North America - 1,554, Germany - 656 and MENA - 275.

Land Rover's top five markets in March 2013 are UK - 14,268, China - 6,895, North America - 4,899, Russia - 2,174 and Germany - 1,912.

Posted in: Austria,Brazil,China,Europe,First Quarter,Germany,Global Sales,International,Jaguar,Korea,Land Rover,Luxury,March,Middle East,North Africa,North America,Phil Popham,Russia,Sale Report,South Africa