World premiere of Alfa Romeo 4C Launch Edition in Geneva

The global launch of the Alfa Romeo 4C marks the return of the brand to the world of lightweight sports coupes, an extraordinary event, awaited ever more eagerly by the host of fans throughout the world. The exclusive 'Launch Edition' was created just for them, a numbered
limited edition of 400 in Europe with exclusive characteristics developed specifically for this unique version.

It made its debut at the 83rd Geneva International Motor Show, where orders officially opened for the 'Launch Edition' of the new 4C compact supercar at a price of 60,000 euros in most European markets (price including VAT net of other local taxes). What's more, all buyers can take part in an exclusive event which will include an advanced driving course, to learn how to make the most of its potential in complete safety.

The new Launch Edition can 'clothe' its body with two liveries - carrara white or alfa red - and is marked out by the distinctive badge, inlaid beneath the paintwork.  The line of the special car is enhanced by the carbon aerodynamic kit (including spoiler and door mirror covers), the rear aluminium diffuser with dark finishing, Bi-LED headlights with dark surround and 18-inch (front) and 19-inch (rear) alloy wheels with burnishing treatment.

To accentuate the sports look still further, there are front air intakes, brake calipers in a specific colour, racing exhaust system with BMC air cleaner and suspension kit with specific calibration for shock absorbers and rear anti-roll bar.

The interior has the same sports feel, with highlights provided by the leather/fabric sports seats with parts in Alcantara, as well as the distinctive, numbered carbon badge. In the case of the red livery, the Alfa Romeo 4C Launch Edition has red stitching on the steering wheel trim, handbrake, mats, handles and sports seats.

Of course, the Alfa Romeo 4C Launch Edition offers all the winning characteristics of the model that represents the essential sportiness embedded in the 'Alfa Romeo DNA' - Italian style, performance and technical excellence, for maximum driving pleasure in complete safety.

Designed by Alfa Romeo and produced in the Maserati plant in Modena, the new mid-engined rear-wheel drive coupe with two bucket seats will be become available for purchase in 2013 and will mark the return of the Italian brand to the United States, inaugurating Alfa Romeo's global growth plan.

Posted in: Alfa Romeo,Alfa Romeo 4C,Coupe,Europe,Geneva Motor Show 2013,International,Limited/Special Edition,Luxury,Modena,New Launch,Super/Sports Car