Harley-Davidson announces expansion of its Completely Knocked Down operations in India

Riding on the grand success of the first National HOG Rally and 110th anniversary celebrations in Goa, Harley-Davidson India announced further expansion of its Completely Knocked Down
(CKD) operations in India with an addition of three models from the iconic Softail family. Motorcycle enthusiasts across the country will now have another reason to experience the thrill of leisure motorcycling with the Fat Boy, Heritage Softail Classic and Fat Boy Special. Previously offered as Completely Built-Up (CBU) imports, these models will now be assembled at the Harley-Davidson facility in Bawal, Haryana.

"After the incredible participation and enthusiasm at our National HOG Rally and India Bike Week events, we are excited to accelerate our plans to expand our CKD line-up and are proud to lead the development of leisure motorcycling in India. The Fat Boy, Heritage Softail Classic and Fat Boy Special have been embraced by our customers due to their outstanding riding performance, classic cruiser styling, and now we can offer them at even greater value. At Harley-Davidson India, we continue to adopt and invest in strategies that make our products and ownership experience accessible to more enthusiasts and customers across the country," said Anoop Prakash, Managing Director, Harley-Davidson India.

"While the duties appear to have increased on CBU imports, the impact on our pricing will be minimal thanks to our steady focus on developing our completely knocked down (CKD) operations in India since early 2011. Our CKD operation allows us to contribute to local investment while also reducing the tariff burden for customers across India. With our announcement today, nine of the 12 models in our India line up are now being assembled in our India CKD facility, which will give our customers reason to celebrate," Prakash added.

The iconic Harley-Davidson Fat Boy will now be offered at Rs. 14.9 lakh (ex- showroom Delhi) as against the previous CBU price of Rs. 19.45 lakh. Equipped with a smooth 1,690 cc twin cam 103 engine, this bike is a classic from the ground up, with boulevard-bruiser looks and adored functionality that effectively compliment this iconic machine. Style personified, this mean machine boasts of wide footboards, chrome coated air boxes and brilliantly textured metal. Powerful torque and a smooth transmission ensure the motorcycle effortlessly maneuvers complex curves. Sporting a classic Softail look with hidden rear shocks, its low seating posture always leave the rider yearning for more.

The Harley-Davidson Fat Boy Special will be offered at Rs 15.6 lakh (ex-showroom Delhi) as against the previous CBU pricing of 19.70 lakh. Equipped with a smooth 1,690 cc twin cam 103 engine and built on the Fat Boy legacy the Fat Boy Special brought a darker, slammed appearance to the world of boulevard cruisers. From front to back this custom cruiser shows attitude with custom black bullet hole cast aluminum disc wheels, a denim black frame, and satin chrome in all the right places.

 The Harley-Davidson Heritage Softail Classic is a retro masterpiece with all the touring essentials one could wish for. It will be offered at Rs.16.25 lakh (ex- showroom Delhi) as against the previous CBU pricing of Rs. 20.45 lakh. High on style, FLSTC Heritage Softail Classic redefines luxury with its detachable king-size Lexan windshield, retro-styled leather saddlebags with opening buckles, dual tone leather tank and a large passenger seat with a cushioned backrest. Power-packed with a 1,690 cc twin cam 103 engine, this bike is built for long-distance cruising along the open roads.

The addition of the Fat Boy, Heritage Softail Classic and Fat Boy Special expands Harley-Davidson India's portfolio of CKD (Complete Knock Down) models to nine out of the 12 models offered in India. The other CKD models are from the Sportster model family (SuperLow, Iron 883, Forty-Eight) and Dyna model family (Street Bob, Super Glide Custom, and Fat Bob). Harley-Davidson's price range in India starts at Rs. 5.6 lakh (ex-showroom Delhi) for the Harley-Davidson SuperLow.

Posted in: 110th Anniversary,Anoop Prakash,Bawal,Bike,CKD,Completely Knocked Down,Fat Boy,Fat Boy Special,Goa,Harley-Davidson,Haryana,Heritage Softail Classic,India,Motorcycle,National HOG Rally