First exclusive Mini showroom opens in Jakarta with urban lifestyle concept

The first exclusive Mini showroom in Indonesia officially opens in Jakarta following the iconic British brand's successful debut in Indonesia a year ago.

Among those attending the ceremony were UK Ambassador to Indonesia Mark Canning, the President Director
of BMW Group Indonesia Ramesh Divyanathan and the President Director of Maxindo Joe Surya, which BMW Group Indonesia appointed as the partner for Mini in Indonesia.

"Be it in aerospace, automotive or any other field of advanced engineering, the UK possesses world-class capability and it all comes together in this car. Mini is designed and still manufactured in Oxford - is a true British icon, and is probably the most-recognised car in the world. It combines brilliant engineering with a design that stands out for its flair, styling and beauty," said Mark Canning.

"I'm delighted that Indonesians have been buying these brilliant cars in such numbers and I hope the opening of this new centre means we will see more of these cultural icons on Indonesia's roads. This is quite simply the most recognised and coolest car on the road."

"We are extremely excited with the opening of this world-class Mini showroom in Jakarta, following its successful market penetration in 2012. Mini in Indonesia has done exceptionally well in its first full year, recording the 2nd highest sales in South East Asia," said Divyanathan.

"In a short period of time, Mini has gained huge popularity and recognition in Indonesia. The brand has established itself as a symbol of urban driving fun and an essential part of the mobile lifestyle."

"We have invested Rp. 62-billion in building the first Mini showroom in Jakarta. This shows our strong commitment to make this facility the home for all Mini owners, to strengthen our sales in the market as well as to provide the best services to our Mini customers," said Surya.

The 4,636 sq m, five-storey flagship showroom situated on 1,105 sq m of land at Jl. Sultan Iskandar Muda in Pondok Indah, is one of the largest Mini facilities in Asia and is the most modern and up-market car showroom in Indonesia.

The building features a black facade with two full-size Mini cars on the exterior wall creating a unique, stylish and striking look. The unique design of the showroom fits the lifestyle of trend-conscious Jakartan urbanites as a great place for them to hang out.

Highlights of the showroom are the funky reception area, an inventive display of 13 Minis, Mini John Cooper Works corner, Mini Connected corner, Mini Lifestyle and Accessories and a rooftop entertainment area.

Maxindo employs 40 staff to run its sales, marketing, customer services, after-sales and the overall business operations.

A total 35 per cent of the overall building area is dedicated for a state-of-the-art after-sales service area with a total of 11 workbays. Fifteen professional and trained services advisors and mechanics are on hand to provide services and support to all Mini owners in Jakarta.

All Mini vehicles purchased from Maxindo come with Mini Service Inclusive, offering a five-year or up to 70,000 km free regular maintenance and two-year warranty without mileage limitation.  

Posted in: Dealership,Indonesia,International,Jakarta,Joe Surya,Luxury,Mark Canning,Maxindo,Mini,Mini Dealership,New Store/Showroom,Pondok Indah,Ramesh Divyanathan,Small Car