Cadillac US sales jump 20 per cent in February

More than six of 10 Cadillac customers in February traded in something other than a prior model Cadillac, evidence the luxury brand is attracting new customers with its expanding product line.

Cadillac sales were up 20 per cent in February, the fifth consecutive
month of growth. Overall retail sales for the brand marked the best February level since 2006, with individual retail purchasers accounting for 91 per cent of all sales. Through the first two months of 2013, Cadillac sales are up 32 per cent.

"As we continue to grow, it's positive to see new customers coming to Cadillac for the first time," said Chase Hawkins, US Vice-President of Cadillac sales. "That momentum is being driven in particular by the new ATS sport sedan, which had its strongest month since launch."

Sales of the new ATS in February were 22 per cent higher than in January. In February, almost eight of 10 ATS buyers traded in something other than a Cadillac, and 58 per cent of ATS buyers had non-General Motors' tradeins, or had no tradein at all.

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