February 22, 2013

BMW Group announces changes in management team

BMW of North America, LLC announced the new appointments to its management team in the Americas.

Arturo Pineiro will assume the role of President and CEO of BMW Group Brazil, based in San Paulo, Brazil effective April 1. Currently, Pineiro is the Regional Vice-President of
the Western Region, a position he has held since August, 2010. Prior to that, Pineiro headed the U.S. unit of BMW Motorcycles and later served as Regional Vice-President of the company's Central Region. Pineiro has been with the company since 1995. Brazil is currently recognised as one of the up and coming BRIKT economies (Brazil, Russia, India, Korea and Turkey) and will also be the site of a new BMW factory. 

Kevin Coon will assume the role of Regional Vice President - BMW Group China, based in Hong Kong, effective April 1. In this role, Coon will head up the Taiwan, Macao, and Hong Kong markets. Currently, he is the Regional Vice-President of the Central Region, a position Coon has held since August, 2010. Coon has over 25 years of diverse operational experience with the BMW Group spread across sales, marketing, aftersales, and dealer development in multiple regions across the world including Germany, UK, Eastern Europe, Central Asia, Africa, the Caribbean and the Middle East. 

David Duncan will succeed Arturo Pineiro as Regional Vice-President of the company's Western Region based in Los Angeles. In his new function, also effective April 1, Duncan will be responsible for sales of BMW and Mini vehicles in 11 western states. Currently, Duncan is the Department Head - Mini Sales and Aftersales, a position he has held since October, 2009. Previously, Duncan has held various sales, marketing, and aftersales positions for BMW, Mini and BMW Motorcycles. Duncan has been with the company since 1998.

Ken Schaeffer will succeed Kevin Coon as Regional Vice-President of the company's Central Region based in Chicago. In his new function, also effective April 1, Schaeffer will be responsible for sales of BMW and Mini vehicles in 15 mid-western states. Currently, Schaeffer is the Regional Sales & Marketing Manager in the company's Eastern Region, a position he has held since January, 2010. Previously, Schaeffer has held various sales, marketing, and aftersales positions within key metro markets. Schaeffer has been with the company since 1996.


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