Bentley senses success with new fragrance collection

Bentley has announced the launch of its first luxury fragrance range for men, which brings together the two world-renowned brands of the master French crystal maker Lalique and the iconic British car company.

"This collaboration has allowed the transposition of
Bentley brand core attributes into luxury fragrance," said Lindsay Weaver, Director of Licensing at Bentley Motors.

'Lalique for Bentley Crystal Edition'
"Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle," said Silvio Denz, CEO of Lalique.

The collaboration between Bentley and Art & Fragrance, owner of Lalique, creates the bespoke 'Lalique for Bentley Crystal Edition', an impressive crystal flacon with the legendary 'Flying B' Bentley mascot. Finely wrought in gleaming crystal, the dynamic styling of its wings epitomises timeless beauty.

"The crystal edition is a masterpiece of craftsmanship, reflecting the unrivalled luxury and elegant values of both Bentley and Lalique. Just as the 'Flying B' sits gracefully on the front of our flagship Mulsanne model, we wanted to communicate the same importance with the preciousness of the crystal artwork and the uniqueness of the essence treasured by its delicate flacon," said Daniele Ceccomori, Bentley Designer.

The eau de parfum itself, composed by Mylene Alran, from the French perfume house Robertet, is a fitting elixir of fine woody notes and exquisite leather to complement the epicentres of excellence within Bentley's craftsmanship. Further, precious orris butter accord enriches the scent to create a sensual and charismatic character. The 'Lalique for Bentley Crystal Edition' showcases the finest glassmaking expertise and is limited to only 999 pieces, available at a number of carefully selected retailers from April 2013.

'Bentley for Men' and 'Intense' range
The 'Bentley for Men' and the high-impact 'Bentley for Men Intense' fragrances are created by top French perfumer Nathalie Lorson, from the perfume house Firmenich. She has skilfully transformed the quintessence of the luxury automotive brand Bentley into a superb and unmistakeable fragrance experience. To do so, the finest perfume raw ingredients have been used, including those must-haves for Bentley's debut fragrance, fine wood and leather notes.

"I chose cedar because of its powerful unadulterated scent and patchouli for its sensual depth and natural elegance," explained Nathalie.

The 'Intense' version will take these notes to another level by infusing the rich scent with aromatic African geranium. The bottle design echoes the luxury of the cars with an elegant symmetrical shape, striking appeal and a knurled ring around the top. Both captivating Bentley fragrances will be available at selected perfumeries and department stores from April 2013.  

Price for the 'Lalique for Bentley Crystal Edition'
Eau de Parfum £3,000 / €3,500 / 40 ml 

Price list for the 'Bentley for Men'
Eau de Toilette £43 / €59 / 60 ml
Eau de Toilette £59.50 / €79 / 100 ml
Intense Eau de Parfum £69.50 / €87 / 100 ml
After Shave Balm £32 / €50 / 100 ml
Hair & Body Shampoo £24 / €27 / 200 ml

Posted in: Bentley,Crystal Edition,Daniele Ceccomori,Fragrance Range,International,Lalique,Limited/Special Edition,Lindsay Weaver,Luxury,Mylene Alran,Nathalie Lorson,New Launch,Out of Wheels,Robertet,Silvio Denz