Toyota Motor Sales reports December sales increase

Toyota Motor Sales (TMS), U.S.A., Inc., reported December 2012 sales of 194,143 units, up 13.2 per cent compared to the same period last year on a Daily Selling Rate (DSR) basis. Unadjusted for 26 selling days in December 2012 versus 27 in December 2011, TMS
sales were up 9 per cent over the year-ago month.

Toyota Division reported December sales of 163,536 units, up 11.2 per cent year-over-year on a DSR basis. Volume-wise, Toyota Division sales increased 7 per cent over 2011. Lexus Division reported total sales of 30,607 units in December, up 25.4 per cent and 20.7 per cent on a DSR basis and volume basis, respectively.

With 307 selling days in both 2012 and 2011, TMS reported annual sales of 2,082,504 vehicles, up 26.6 per cent over last year. Strong 2012 sales are due largely to the introduction of 19 all-new or substantially redesigned vehicles, the most aggressive new product launch in the company's history.

Toyota Division recorded 2012 sales of 1,838,338 vehicles, increasing 27.1 per cent year-over-year. Lexus Division reported annual sales of 244,166 units in 2012, up 23 per cent compared to last year. Scion Division reported sales of 73,505 units for the year, an increase of 49.2 per cent versus 2011.

"With sales nearly doubling the increase of a healthy industry, Toyota had a breakout year in 2012," said Jim Lentz, President and Chief Executive Officer, Toyota Motor Sales, U.S.A., Inc. "Last year, we introduced 19 new or updated models, which accounted for about 40 per cent of our sales. As we move into 2013 and the market sees continued growth, we expect to outperform the industry once again with another nine product launches on the horizon."

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