Rolls-Royce announces record sales in company's 108 year history

Rolls-Royce Motor Cars revealed record sales results for 2012. 3,575 cars were sold globally during the year, which represents the third consecutive record and the best sales result in the marque's 108-year history.

The record results were achieved despite a number
of challenges in 2012. These included global business uncertainty and political unrest, preparations for the start of production of Phantom Series-II and expansion works at the Home of Rolls-Royce in West Sussex to help the company satisfy increasing customer demand for Bespoke personalisation across the model range. Against this backdrop, Rolls Royce has successfully retained its position at the very pinnacle of the ultra luxury market, maintaining segment leadership for motor cars selling above 200,000 euros. No other luxury brand sells as many cars in this segment as Rolls-Royce.

Strong sales growth was reported in many regions, with notable results seen in the Middle East (up 26 per cent), Mainland Europe (up 21 per cent) and Asia Pacific (up 18 per cent). The United States and China remained the most significant individual markets for Rolls-Royce Motor Cars. A number of markets reported record sales, including Saudi Arabia (up 63 per cent) and Germany (up 15 per cent). As part of the company's focus on long-term sustainable growth, there was significant dealer development during the year. Thirty new or refurbished dealerships opened across the world, taking the total to over 100 for the first time in the company's history. Rolls-Royce also expanded into new markets, including Latin America, and sold motor cars in more than 40 countries worldwide.

"My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary with an historic record result," said Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. "We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success."

2012 also marked another record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce's legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model (95 per cent) and three out of every four Ghosts (73 per cent) left the Home of Rolls-Royce with some element of bespoke personalisation. Sales were also enhanced by several exceptional bespoke collections in 2012, including Phantom Coupe Aviator, Art Deco, and Ghost One Thousand and One Nights.

Posted in: Annual Sale,Asia Pacific,China,Germany,Global Sales,International,Luxury,Mainland Europe,Middle East,Phantom,Rolls-Royce,Rolls-Royce Ghost,Sale Report,Saudi Arabia,Torsten Muller-Otvos,United States