Peugeot introduces 'Gary's cat' this Christmas

Especially over the winter period, when days are darker and colder, pet owners across the country worry about their furry friends going missing.

In Peugeot's latest TV commercial to be unveiled on Christmas Day, we are introduced to Gary who has lost his
cat. The stylish new Peugeot 208 then appears on screen driven by a happy young couple. They don't seem interested at all. But then again, why would they? After all, they don't know Gary (or his cat).

The message being; 'forget about things that don't affect you'. Forget about all the extras that need looking into when buying a new car. Peugeot's unique 'Just Add Fuel' offer takes the hassle out of running a car, looking after the customer's insurance, servicing & warranty, road tax and roadside assistance for one fixed monthly payment.

The first TV ad spot is scheduled for Christmas Day 2012 - a time when anyone would dread their beloved pet going walk-about. To complement the TV advert, Peugeot installed a 'Cat Cam' to Gary's cat to find out exactly what cats really get up to when going about their daily 'cat business'.

The evidence is clear, not every cat is missing when they can't be found at home; they simply go out for a stroll. Gary's cat likes to climb, jump from wall to wall, hide under cars and seems very fond of some neighbourhood chickens, whom he visited a number of times over the week. Check out the 'Cat Cam'.

If Gary's Cat could talk he would probably say, "I'm not actually missing, nobody worries about you when you go to the shops, I just want to go out and have a look around the neighbourhood!" The moral of the advert and the video clip is… don't worry about Gary's Cat he will be ok - sometimes in life you don't need to worry about things, they look after themselves, just like buying a new Peugeot exclusively with the Just Add Fuel package.

Posted in: Advertising Campaign,Cat,Christmas,Gary,Peugeot,Peugeot 208