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10.12.12
Wheelsology
Nissan and Total Lubrifiants have renewed their strategic partnership agreement in Europe. This partnership will span over the next 6 years and reinforces Total's relationship with the Renault-Nissan Alliance.
Under the terms of this new agreement, Total Lubrifiants will be Nissan's exclusive recommended
lubricants partner for the sale of lubricants across Nissan's entire European network.
The network will have access to 'Nissan Genuine Oils', unique formulas developed by Total for Nissan vehicles, as well as all marketing expertise and services of Total to further develop Nissan customers' loyalty.
Through this partnership, Total Lubrifiants and Nissan confirm their shared aim to work together on a long term plan to develop high-quality products and services that meet the European network requirements.
"We have been working with Total for a number of years and this agreement shows both companies commitment to develop a strong business model that will strengthen our partnership in all European markets," said Peter Cornelis, VP After-Sales Nissan Europe.
"The strength of this collaboration will enhance our business in key markets, providing an attractive customer offer and strong marketing activity to increase our market share."
Denis Marcel, VP Strategy & International Partnerships Total Lubrifiants added, "We are excited about this renewed partnership; Total Lubrifiants & Nissan joint businesses grow fast and this 6 year span should be regarded as an evidence of mutual trust in the future: it will allow us to accompany Nissan's expansion, both through the development of innovative products and through new implantations in countries offering very attractive business opportunities."
Under the terms of this new agreement, Total Lubrifiants will be Nissan's exclusive recommended
lubricants partner for the sale of lubricants across Nissan's entire European network.
The network will have access to 'Nissan Genuine Oils', unique formulas developed by Total for Nissan vehicles, as well as all marketing expertise and services of Total to further develop Nissan customers' loyalty.
Through this partnership, Total Lubrifiants and Nissan confirm their shared aim to work together on a long term plan to develop high-quality products and services that meet the European network requirements.
"We have been working with Total for a number of years and this agreement shows both companies commitment to develop a strong business model that will strengthen our partnership in all European markets," said Peter Cornelis, VP After-Sales Nissan Europe.
"The strength of this collaboration will enhance our business in key markets, providing an attractive customer offer and strong marketing activity to increase our market share."
Denis Marcel, VP Strategy & International Partnerships Total Lubrifiants added, "We are excited about this renewed partnership; Total Lubrifiants & Nissan joint businesses grow fast and this 6 year span should be regarded as an evidence of mutual trust in the future: it will allow us to accompany Nissan's expansion, both through the development of innovative products and through new implantations in countries offering very attractive business opportunities."
Posted in: Accessories,Denis Marcel,International,Nissan,Nissan Europe,Nissan Genuine Oils,Peter Cornelis,Sponsorship/Partnership,Total Lubricants,Total Lubrifiants
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