Mercedes-Benz India indicated that prices of all its models will be revised upwards effective January, 2013. A constant increase in input costs and unfavorable exchange rates coupled with inflation has posed severe strain on margins.
"Significant level of cost escalations have been
absorbed by us till now, but beyond a point we cannot continue to sustain such levels. We have made substantial investment in our India operations and are responsible for the growth of our employees and dealer partners. We aim for a sustainable profitable growth maintaining our premium appeal and hence, we are going to substantially increase the prices of all Mercedes-Benz cars from January 2013," said Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
"Significant level of cost escalations have been
absorbed by us till now, but beyond a point we cannot continue to sustain such levels. We have made substantial investment in our India operations and are responsible for the growth of our employees and dealer partners. We aim for a sustainable profitable growth maintaining our premium appeal and hence, we are going to substantially increase the prices of all Mercedes-Benz cars from January 2013," said Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
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