December 17, 2012

KTM conducts first ever 'Orange Day' in Noida

KTM conducted the first ever 'Orange day' for customers in Delhi & NCR. The 'Orange day' is conceptualised to make the customer experience the racing genes of the KTM 200 Duke. It gives the KTM owner an experience of performance of 200 Duke and also an opportunity to
interact with the fellow KTM 200 Duke owners on a race track.

With more than 203 world championship titles in the various categories, including the consecutive 11 prestigious Dakar rally titles, racing is integral part of brand KTM. The racing philosophy is demonstrated in the way the bikes are designed. By using light but high strength alloy components, KTM bikes have one of the best Power to weight ratio in its class.

The 'Orange Day' was organised at The Great India Place - Worlds of Wonder parking, Noida. The Orange Day started at 8.00 AM with the riders registering themselves for the racing. A classroom session was organised by a racing expert on the basics of racing and how to extract the most out of the KTM 200 Duke. This was followed up by a demonstration on the track and then the final race. Podium finishers were awarded and the event ended with a breath taking 'stunt show' on KTM 200 Duke. All the KTM owners in the city were invited to participate in the Orange Day.

Besides all the action on the track there was service-camps, stalls for KTM Powerwear and Powerparts, refreshments, music and a general ambience of fun and camaraderie.

"The KTM brand has its roots in racing and we want KTM owners to experience the thrills that a KTM bike can provide on  a race track. Orange days are being conducted in every major city and will keep on growing in scale in the next few months. KTM is a an exclusive premium brand and we are keen to ensure we provide KTM customers an experience that is uniquely KTM," said Amit Nandi, KTM India Head.

Till now KTM has organised 'Orange Day' at Pune, Mumbai, Bangalore, and Hyderabad and now in Delhi & NCR More KTM 'Orange days' would be organised in other Metro towns of India.


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