December 08, 2012

BMW Motorrad increases sales by 10.4 per cent in November; Husqvarna delivers 19.2 per cent more motorcycles

In November BMW Motorrad sold 10.4 per cent more vehicles than in the equivalent month last year setting a new November record. Worldwide 6,749 units (previous year: 6,112 units) were supplied to customers. As of November a total of 100,289 motorcycles and Maxi
Scooters have been delivered. BMW Motorrad sales have thus already exceeded the high sales figures of last year (100,054 units) in this period.

"In spite of a great deal of headwind coming from some European markets, we have been able to increase sales significantly compared to November of last year. Good sales in Germany, Latin America and Asia are responsible for the considerable rise in sales. Looking at the seven largest individual markets, BMW has been able to maintain market leadership in Germany, Spain and Italy in the 500-plus cubic capacity segment relative for BMW Motorrad. Overall we are in third position in these seven markets as of November. We are well on track especially in view of the coming R 1200 GS model change which had already been announced, this model accounting for approximately 17 per cent of sales volume alone. For December we are also expecting increased sales as compared to December 2011. We will then achieve our aim of finishing the 2012 motorcycle season with a new sales record," said Heiner Faust, Head of Sales and Marketing BMW Motorrad.

With a total of 9,484 units, Husqvarna Motorcycles supplied 19.2 per cent more motorcycles from January up to and including November than in the previous year (7,956 units). In November, 1,155 vehicles (-2.2 per cent) were supplied to the Husqvarna dealer network.


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