Volkswagen launches new publication 'Das Auto. Magazine'

Volkswagen is intensifying its customer dialog with a new international brand magazine. From November 2012, 'Das Auto. Magazine' will be available on the internet in six languages for seven countries at www.dasauto-magazine.com. The magazine is one of the
first publications to appear at regular intervals which can be read on a wide range of screen types as well as smartphones to what is known as 'responsive design'. This design can adapt the presentation to suit between one and four columns, depending on the device. The content remains the same regardless of the device used by the reader.
iPad users have their own quarterly version with exclusive audiovisual and interactive content. There is also a print edition of the English version of the new 92-page magazine, and importers worldwide can adapt the content of this classic magazine format for further national editions.

"The new brand magazine introduces an innovative cross-media corporate publishing concept that can be adapted for the international public and to suit very diverse market needs," said Jurgen Stackmann, Head of Marketing at the Volkswagen Group and the Volkswagen Passenger Cars brand. The new concept has a distinctly journalistic style while at the same time also making intensive use of the possibilities offered by the various communication channels.

'Das Auto. Magazine' replaces both the 'Volkswagen Magazine' print magazine and Volkswagen's online and app customer magazine called 'Das.' The Berlin-based content agency KircherBurkhardt won the pitch for this integrated magazine concept in the summer.

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