Toyota launches High School Safe Teen Driving Program at Southern California high schools

Toyota is expanding its long-term commitment to safe teen driving with the introduction of an innovative national driver safety program, The Road Ahead, in high schools throughout Southern California. The program will benefit more than 6,000 local students in an
effort to save lives and promote road safety. The Road Ahead is an expansion of Toyota's free, safe teen driving program, Toyota Driving Expectations, which began in 2004 and has benefited more than 20,000 teens and parents.

Featuring Erica Enders, a nationally recognised race car driver and subject of the original Disney movie 'Right on Track', The Road Ahead kicks-off its Southern California debut at selected high schools in the South Bay, Los Angeles and Orange County communities. Designed to educate and empower teens about road safety, the program engages students with high-impact video, live presentations and a distracted driving demonstration to teach them how to prepare, concentrate and observe the road ahead. During the simulated distracted driving experience, students will observe and understand the dangers associated with distractions behind the wheel. All programs are free and will take place during school hours.

"By bringing The Road Ahead to Southern California high schools, students will gain critical knowledge to help them become responsible drivers," said Michael Rouse, Toyota's Vice-President of Diversity, Philanthropy and Community affairs. "With motor vehicle crashes remaining the leading cause of death for US teens, it's important for Toyota to expand upon Toyota Driving Expectations in order to impact even more young drivers."


Enders is the first woman in history to qualify No.1 in the National Hot Rod Association (NHRA) Pro Stock Field and set a Guinness World Record. Sharing the inspiring story of realising her dream, she also understands first-hand the importance of safe driving as she reaches speeds of more than 200 miles per hour when racing on the closed NHRA Pro Stock.

"Promoting safe driving early on is essential to help develop responsible habits behind the wheel as an adult," Enders said. "I'm excited to support this program and help students understand the importance of road safety."

Posted in: Erica Enders,High School Safe Teen Driving Program,International,Michael Rouse,National Hot Rod Association,NHRA,Southern California,Toyota