Ford begins production of new Fiesta

Ford has started volume production of the new Ford Fiesta ahead of the latest version of Britain's best-seller debuting in UK dealerships from January.

The dynamically styled latest Fiesta features new smart technologies and a breakthrough powertrain line-up.

"The new Fiesta has seven powertrain options - both diesel and petrol - that deliver fuel economy of less than 100 grams of CO2 per kilometre," said Roelant de Waard, Vice-President, Marketing, Sales and Service, Ford of Europe.

Ford has sold more than 15-million Fiestas worldwide since the vehicle first went into production in 1976. Of those, almost 4-million have been sold in Britain where the car has been the nation's favourite every year since 2008.

Alongside a bold new exterior and an interior optimised for ergonomics and comfort, the new Fiesta debuts Ford MyKey in Europe - a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager's exposure to risk at the wheel.

New Fiesta also features voice-activated in-car connectivity system SYNC; Active City Stop that helps drivers avoid low speed collisions; and SYNC Emergency Assistance that directly connects vehicle occupants to local emergency services operators after an accident.

Arriving in dealerships soon, new Fiesta is offered with 1.0-litre EcoBoost - the 2012 'International Engine of the Year'. An ECOnetic Technology version powered by a 1.6-litre Duratorq TDCi diesel engine achieves 87 g/km CO2*.

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