BMW of Brazil has new Marketing Director

Graduated in Business Administration and a graduate degree in Marketing from IMES, MBA FIA/USP and specialised courses at FGV and Stanford University/USA, Herlander Zola (38) passes to lead the department BMW's marketing of Brazil.

Operating for
12 years in the auto industry, passed the Commercial area and consolidated his career in Marketing, where he led the communication area of one of the biggest players in the industry. Zola takes on the challenge of developing the brand in the country, expanding and strengthening the relationship and customer satisfaction.

"Having the opportunity to work with established brands and worshiped as composing the BMW Group, is a challenge and a pleasure, especially at such an important group for the country, with the arrival of the factory in Brazil," says the executive.

In addition to many new features that will come soon, some successful actions already scheduled for the brand in 2013, will be under the seal of the new director: a new edition of the BMW Jazz Festival and several networking events.

"BMW has a legion of fans, who are naturally drawn to the striking design and unique brand, the sportiness of our products and technology, but is essentially the pleasure that people feel when driving our cars, which have a real fascination those who live this experience. And of course the memorable moments and outstanding, are always shared. It is exactly intensifying and expanding this relationship, we want to direct the activities of the brand in the country," adds Herlander Zola.

Posted in: BMW,BMW Brazil,Herlander Zola,International,Luxury,Marketing Director,New Appointment