BMW is the official limousine for Barclays Singapore Open for fifth consecutive year

BMW Asia and Performance Motors Limited (PML) announced their partnership with Barclays Singapore Open 2012 as the official car partner.

This marks the fifth year of partnership between BMW and Barclays Singapore Open. This year, a fleet of 70 units of
the new flagship BMW 740i limousines will be deployed to chauffeur players, officials and distinguished guests in style and comfort.

Slated from November 8-11, at the verdant course of Sentosa Golf Club, the high-profile golf event will feature top players from the international golfing arena who will test their mettle at the famed Serapong course and vie for the purse prize of US$ 6-million.

"As one of the three core sports of BMW, we have always maintained a strong connection with golf as a sport since our first professional golf tournament sponsorship in 1989. Therefore, we are extremely pleased to have been selected as the official limousine for such a prestigious golf tournament for the fifth consecutive year," said Neil Fiorentinos, Managing Director of BMW Group Asia.

For PML, golf has long been a sport that is close to the hearts of many BMW customers.

"We are very honoured to be a part of this prestigious event as there are clearly strong synergies shared between golf and BMW. The sophisticated and elegant BMW 7-series is similar to golf sport in many ways as they both advocate etiquette, foresight and perseverance, thereby making it the perfect ride for this prestigious tournament," said Kwee Neng, Managing Director of Performance Motors Ltd.

Posted in: Barclays Singapore Open 2012,BMW,BMW 7-series,BMW 740i,BMW Asia,Golf,International,Kwee Neng,Luxury,Neil Fiorentinos,Performance Motors Limited,PML,Sentosa Golf Club,Sponsorship/Partnership