Audi India rides high this festive season with growth of 76 per cent in October 2012

Audi is on its way to achieve its 2012 sales target of 8,000 units. The luxury carmaker registered a total sale of 850 units in October this year, a strong growth of 76 per cent over the same period last year (October 2011: 482 units). The brand with the four rings recorded a 55 per
cent growth rate YTD with 7267 vehicles sold from January to October 2012. (Jan-October 2011: 4692 units).

"Keeping our performance in mind, we are confident of surpassing the 2012 sales target of 8,000 units even before the year comes to an end. Audi has always been at the forefront of bringing out new technologies and offering its customers a luxurious and sporty driving experience. We rolled out the Audi Women's Power Drive as part of 'Audi Q-Drive' in New Delhi and Mumbai; and Audi sportscar experience in Chennai. We also initiated the 'Gift the Q Life' campaign and it has been a great success with many celebrities participating in gifting of Q Life apart from our valuable customers. Our product offering, brand positioning and after sales services are finding resonance with discerning luxury customers in India. It is their aspiration for real luxury mobility that is fueling our growth," said Michael Perschke, Head, Audi India.

"Audi is the growth driver of the luxury market in India and our company is also growing from strength to strength with 22 dealerships. We have tapped the Uttar Pradesh market by opening up a new dealership in Kanpur and are planning to further strengthen it by opening up a dealership in Lucknow soon. By the end of 2012, we will have at least 25 dealers pan-India. Our global and national success makes us confident for 2013. However, we are geared to face any adverse market conditions like further weakening of Indian rupee, fuel price situation, pressure on retail credit etc.," he further added.

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