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4.10.12
Wheelsology
around 200 women to run its assembly line for scooters at the Surajpur plant in UP.
This assembly line is run by women to make scooters for women. This indeed is a very unique initiative introduced for the very first time in India. Through this initiative, Yamaha is not just creating employment for these young recruits but is also providing them classroom as well as on-the-job training. These girls will undergo an apprenticeship programme approved by the state government which will last for 3 years wherein they will receive industrial training by being on the job. They will also be appearing for an examination by the Industrial Training Institute (ITI) by the end of each year and after completion of their term these girls will be receiving an ITI certification approved by the UP government.
"This is the first time in Yamaha's history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry," said Roy Kurian, National Business Head, India Yamaha Motor.
The company has also developed a riding training program for female customers. The riding training program known as the Yamaha Female Riding Training program will be implemented across India very soon. This move is very much in line with the company's plans to target young urban women with its recently launched scooter RAY. The company has also expanded its dealer network and specially improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs.
Posted in: Asia Pacific,Assembly/Manufacturing Plant,India,Industrial Training Institute,ITI,Roy Kurian,Scooter,Surajpur,Two-Wheeler,Yamaha,Yamaha India
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