September 12, 2012

Yamimoto presents the limited edition HRT Formula 1 Team electric bicycle

The Caja Magica provided the setting for the official presentation and launch of the new special edition HRT Formula 1 Team electric bicycle by Yamimoto, the team's sustainable mobility agent. Test driver, Dani Clos, was on hand to unveil the bike alongside Spanish
television presenter Paula Vazquez, who was making her first appearance at this act as the image of the Spanish electric bicycle brand.

The new Yamimoto-HRT is a sporting electric bicycle with soft lines and high range components such as hydraulic brakes, electronic management and sport wheels. This model also incorporates the latest trends in electric bicycles such as a battery integrated into the frame.

It is an exclusive model designed for the team but it will also be available to the public as a limited edition on order. Orders can already be made at the 50 points of sale that Yamimoto has in Spain, but it won't be available until two months time. The bicycle will be on display this weekend at Yamimoto's stand at the national bike festival 'Festibike' which takes place at Las Rozas, Madrid this weekend.

"First of all I want to thank our friends at HRT Formula 1 Team for hosting the event but even more so for having trusted Yamimoto as their travel companions in this adventure for sustainable mobility. We feel very proud and honoured that they have shown their faith in sustainable mobility and Yamimoto as a young and innovative Spanish company. Values that we share with HRT Formula 1 Team. As a result of this collaboration, the idea rose to develop a limited edition electric bicycle for the team that met the values and necessary technical aspects for a bicycle of these characteristics. We've spent months working together to achieve this result which we’re very satisfied with and that we hope will be to everyone’s liking," said Manuel Muniz, CEO, Yamimoto.

David Mancebo, Sponsorship and Marketing Director, HRT Formula 1 Team, said, "When we started our relationship with Yamimoto, HRT Formula 1 Team was still going through an early phase since we didn't have the dimension that can be seen now. And that's why we're more grateful, if possible, to Yamimoto for backing us, believing in this project and opening such an important category as sustainable mobility, which is very important in today's Formula 1. Our relationship is very good and we're very happy to have collaborated with Yamimoto in this project which sees the light today for the first time."


Paula Vazquez, Presenter and Image of Yamimoto, said, "My relationship with Yamimoto started the year I went to do the Camino de Santiago with some friends. It was a complete success and an incredible experience as we were able to enjoy the Camino and the different stops. That first contact has turned into a formal relationship as we share a lot of values and I’m proud to help spread the advantages of electric mobility and a Spanish brand as Yamimoto. To do it at the presentation of its HRT Formula 1 Team limited edition model makes it even more special."


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