Volkswagen Commercial Vehicles appoints new creative agency

Volkswagen Commercial Vehicles has appointed a prestigious new London communications agency, adam&eveDDB, to develop its UK national and digital advertising campaigns.

"As you would expect, we regularly review our communications strategy and the
agencies that support us, to ensure the brand's strengths of efficiency, durability and desirability are portrayed in as fresh and effective a way as possible. We are delighted to have appointed adam&eveDDB to support us as we continue our success and growing market share in the UK," said, Mark Hopkins, Head of Marketing, Volkswagen Commercial Vehicles.

"The new agency joins us at an exciting time when we are launching more efficient new models with BlueMotion Technology, and which offer better value than ever. Our customers are also now supported by an expanding Aftersales and Fleet team, plus a strong and committed specialist Van Centre network," he continued.

James Murphy, CEO at adam&eveDDB said, "We couldn't be more delighted to have secured the Volkswagen Commercial Vehicles business. The strengths of the Volkswagen brand have never been more relevant than now: companies are looking for efficient solutions for their businesses, and we're proud to help them deliver that message."

Posted in: Creative Agency,International,James Murphy,Mark Hopkins,New Appointment,Volkswagen,Volkswagen Commercial Vehicles