Fiat UK and Cosmopolitan magazine redecorate the road in retro style

Fiat UK has teamed-up with the UK's number one women's magazine, Cosmopolitan, to promote the all-new retro-chic 500 Colour Therapy range aimed at young, cool and trendy fashionistas.

October's issue of Cosmo includes a super-slick four-page pop-up
execution that has been designed to bring back the spirit of the 1970s. The innovative TAKE A TRIP DOWN DISCO DRIVE feature shows off the five new striking statement colour combinations and the classic, chic and retro design of the new 500 Colour Therapy range, with an emphasis on its white retro detailing and new technology features.

"We're delighted to be partnering with Cosmo for this exciting and creative project," says Roberta Lombardi, Brand Communications Manager, Fiat UK. "The innovative pop-up design reflects the Fiat 500 spirit, showcasing the 70s inspired colours available in our Colour Therapy range in a fun and engaging format. We are confident that our fans and customers will be as pleased with the feature as we are."

The deal was brokered by Andy Reeves and Tim McGill at Maxus in conjunction with Laura Platt from Hearst and copy was arranged through Krow and the creative solutions team at Hearst.

YOU DIG? The Fiat 500 Colour Therapy range is now available from Fiat dealerships nationwide at the ACE price of £10,760.

Posted in: Andy Reeves,Cosmopolitan Magazine,Fiat,Fiat 500 Colour Therapy,Fiat UK,International,Maxus,Roberta Lombardi,Tim McGill