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7.9.12
Wheelsology
year: 78,280 units/-2 per cent) motorcycles and maxi scooters to its customers. The strongest individual market for BMW Motorrad by a wide margin is Germany, followed by the US, Italy, France, Brazil and Spain.
"The record retail result for August is based on ongoing healthy demand for our motorcycle models as well as a very pleasing development of sales of our two maxi scooters C 600 Sport and C 650 GT. We started supplying the scooters in Europe at the end of July. In spite of the holiday season in the major scooter markets of Italy, France and Spain, we have already been able to supply a satisfyingly high number of vehicles to our customers in those countries. The scooters have been fully available in the European markets since August. We now look forward to the overseas market launch scheduled to take place in the autumn," said Heiner Faust, BMW Motorrad Head of Sales and Marketing.
BMW Motorrad remains on course to achieve a new all-time high retail figure in 2012. In addition to the scooters, the coming weeks will see the launch of the new high-volume mid-range enduro models F 700 GS and F 800 GS. BMW Motorrad has also announced the arrival of the BMW HP4 - the new top model in the 1000 cc supersports segment which is also due to go on the market in 2012. Further new models will be presented by BMW Motorrad at the two international motorcycle shows Intermot in Cologne (at the beginning of October 2012) and the EICMA in Milan (mid-November 2012).
Husqvarna Motorcycles, the BMW Group's second motorcycle brand, had supplied a total of 6,101 vehicles (previous year: 4,729 units/+29 per cent) to the Husqvarna dealer network up to and including August 2012. Supplies in the month of August itself totalled 372 vehicles (previous year: 335 units/+11 per cent).
Posted in: Bike,BMW,BMW Motorrad,Global Sales,Heiner Faust,Husqvarna,International,Motorcycle,Sale Report,Two-Wheeler
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