India Yamaha Motor ready to enter into Indian scooter market; Inaugurates 6 more dealers in Mumbai & Pune

All set to make its grand entry into the Indian scooter market, India Yamaha Motor announced its plan to expand its sales network across India in order to take its product closer to its customer base particularly in the tier-2 and tier-3 cities. Currently India Yamaha Motor has
more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2000 by 2018. Looking at the growing demand of two-wheelers in the tier-2 and tier-3 cities, Yamaha has embarked on building a strong dealership network in these cities.

India Yamaha Motor inaugurated 2 more dealers namely Varyan Yamaha and Supreme Auto in Pune, to match the growing demand for bikes in the city and prepare for scooters which will be put in the market soon. Likewise, 4 more dealerships will be inaugurated in cities like Nasik & Mumbai apart from Pune over the next two weeks. 

"The Yamaha family is looking forward to a stronger dealer and sales network strategy to reach out to more people with our products and services while continuing to serve our loyal customers. Keeping in mind the increasing demand in two wheelers, we are planning to expand our dealership network extensively. Pune, the automobile city of India has ample of untapped market in this segment and we are looking forward to make a strong presence in this city," said Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd.

"Maharashtra is a very crucial market for us and we are committed to offering the best of the products from our portfolio to customers here. In the deluxe segment, which is our mainstay category, Yamaha has 18 per cent market share in Maharashtra, up from 16 per cent last year. The opening of these new dealerships in Pune is in line with our focus to strengthen our foothold in key growth markets. These dealerships will definitely help us in reaching out to more and more potential customers in the state as well as the entire region. The showrooms are fully-equipped with 3S – Sales, Service & Spare Parts set-up and these dealerships will strive to achieve a high satisfaction level of our esteemed customers," he adds.

Posted in: Bike,Hiroyuki Suzuki,India,India Yamaha Motor,Mumbai,New Store/Showroom,Pune,Scooter,Two-Wheeler,Yamaha,Yamaha Dealership