Volkswagen wins 23 Lions in Cannes

Volkswagen scooped up a total of 23 prizes – more than any other automobile brand – at the 59th International Festival of Creativity in the French city of Cannes. The juries composed of 300 international advertising
professionals voted the Volkswagen brand among the best in the industry in eight categories. The Australian advertising campaign on Volkswagen's Park Assist technology and the German spot 'Don't make up and drive' were particularly successful, each coming away with a Gold Lion.

"We are delighted with our success in Cannes," said Luca de Meo, Director of Marketing for the Volkswagen Group and the Volkswagen brand. "These 23 Lions are a wonderful achievement for us and our agencies. They also pick up on our two key brand values of responsibility and innovation and reaffirm our commitment to be creative and innovative the world over while at the same time never losing sight of our customers' needs."

The Volkswagen campaigns honored in Cannes include creative work from Norway, UK, Australia, Sweden and South Africa. The 'Don't make up and drive' spot, which was voted the best viral video in the 'Cyber Lions' category, addresses a topical issue - Each year, hundreds of thousands of accidents worldwide are caused by women drivers applying make-up.

Posted in: Award,Cannes,International,International Festival of Creativity,Luca de Meo,Park Assist Technology,Volkswagen,Volkswagen Group