Nissan GT-R and multi world record holder Usain Bolt headline new Nissan global brand campaign

Triple Olympic gold medalist and multi world record holder Usain Bolt can run 100 m in 9.58 seconds. He also discovered that when driving the Nissan GT-R that he can accelerate from 0 to 100 km/h in 2.8 seconds. So the Olympic gold medalist and world's fastest man
bought the GT-R. Now when he's not running, he still has the capability to go fast. Really fast.

Nissan has launched its first-ever global brand campaign, including a series of airport billboards featuring Bolt and his Nissan GT-R. Titled 'WHAT IF_', the campaign features iconic Nissan products and technologies that represent Nissan's innovations that excite.

An association between Usain Bolt and Nissan came quite naturally, since he has been an owner of a Nissan GT-R since 2009.

"I was looking on the Internet and I came across the Nissan GT-R, and they (automotive media) were saying it was the best streetcar ever made," said Bolt.

"Nissan GT-R is a wonderful car and perfect for me. I love everything in it. I enjoy driving it, and I feel completely safe, and that is the key thing for me."

Nissan believes the 'WHAT IF_' campaign has the legs to go the distance and announced that it has signed Bolt as its global frontman. In this high profile multimedia campaign, Nissan is provoking consumer curiosity with intriguing headlines, visually arresting imagery and innovative installations.

This campaign is the first activity of Nissan's newly-formed global marketing organisation that was tasked last year to accelerate the company's brand power in support of Nissan's Power 88 mid-term business plan. Nissan's Power 88 plan includes unprecedented investment in new markets, products and technologies to raise its presence across the globe. This campaign will boost the already-strong momentum achieved in key markets around the world.

Posted in: 2013 Nissan GT-R,Brand Campaign,International,Nissan,Usain Bolt,World Record,World's Fastest Man