Nissan and Vyclone create world's first crowd-sourced racing lap

Nissan, partnering with Vyclone, has created the world's first crowd-sourced motor racing lap, following its extensive involvement in the Le Mans 24 Hours last weekend.

Thirty volunteers, including some sourced through Nissan's Sports Cars Facebook
page, armed themselves with iPhones, iPads and other video phones to help Nissan chart the first ever racing lap of the radical Nissan DeltaWing, with most of the participants using a new app from social video company, Vyclone, to film and upload their clips.

Sixteen final video clips, shot from eight different locations around the vast, 8.5-mile La Sarthe circuit, were consolidated by Nissan's social media team supported by Vyclone to show the first lap of the Nissan DeltaWing's, the most ground-breaking motorsport concept for a generation, which itself initiated huge social media engagement during the famous French endurance race.

"Nissan put a huge amount behind its Le Mans campaign this year, more so than ever before. Nissan's Le Mans was all about innovation, new technology and bringing to life the excitement and passion of the race for the fans," said David Parkinson, General Manager of Social & Digital Engagement, Nissan in Europe.

"This initiative speaks to all what Nissan wanted Le Mans 2012 to be, for and including the fans. A crowd-sourced lap of Le Mans has never been done before, it uses new technology in the form of the Vyclone app, and it engaged fans directly in the action in an accessible way that made them part of the thrilling story of the Nissan DeltaWing. We love the final result which has the raw authenticity that a crowd sourced video should have and engaged with the fans beautifully."

In the race, Nissan DeltaWing lasted six hours and 15 minutes and was running well when it was struck by another car, sending it crashing off the track. The team and the car's driver, Satoshi Motoyama, spent 90 minutes desperately trying to fix the car by the side of the track but to no avail.

"The Vyclone platform has been designed for people to capture events together from every angle as they unfold. We were thrilled to be able to work with Nissan to record the inaugural lap of the DeltaWing from the perspective of the fans who were there to witness it," said Vyclone Co-Founder, David King Lassman.

Posted in: David King Lassman,David Parkinson,International,La Sarthe,Le Mans,Motor Sports,Nissan,Nissan DeltaWing,Nissan Europe,Vyclone