The Jeep brand debuts on new Juventus Football Club jersey

The logo of the legendary Jeep brand, sponsor of the Juventus Football Club for the 2012/13 football season, has made its first appearance – on the Italian team’s new away strip.

Officially unveiled to supporters, the all-black strip with iconic Jeep badge
highlights some of the key values of the Italian Championship-winning club, which boasts 295-million followers worldwide.

A crew neck design is inspired by the 1941/42 Coppa Italia winning jersey, while the inner neck graphic on the shirt is the club motto: 'Vincere Non E Importante E L'Unica Cosa che Conta' (Winning is not important, it is everything).

The initiative results from a sponsorship agreement signed in April between Fiat S.p.A. and Juventus Football Club S.p.A., in which Fiat will be sponsor on the Juventus jersey for the next three seasons. Jeep and Juventus are two icons in the history of their respective worlds. Both have in their DNA values such as authenticity, passion and the ability to take on any challenge.

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