BMW i Born Electric Tour makes first stop in Rome

The BMW Group inaugurated the BMW i Born Electric Tour at the Palazzo delle Esposizioni located at Via Nazionale 194 in Rome. The worldwide tour will go on to visit six other major cities over the next 12 months - Dusseldorf, Tokyo, New York, London,
Paris, and Shanghai.

BMW i was introduced by the BMW Group last year and is now in the process of preparing for the launch of vehicles under the brand in coming years. The models will be characterised by extremely low environmental impact and designed for the express purpose of reconciling the demands for individual mobility and sustainability.

Two prototypes are being presented at the event: the BMW i3 Concept and the BMW i8 Concept. With its zero-emissions all-electric engine and a range of about 150 km, the BMW i3 Concept was designed expressly for city use. True to BMW, it also offers a dynamic driving experience.

"We are very proud," stated Franz Jung, President and Managing Director of BMW Italia S.p.A., "that this world tour is starting out from Italy and from the city of Rome. This major urban city is predestined for innovative solutions and we wanted to confirm our commitment to sustainable mobility. Furthermore, we believe that the automobile represents an asset for society in terms of contributing to the creation of value, and at the same time, represents an irreplaceable means of individual mobility."

The presentation in Rome is designed to demonstrate the BMW Group's holistic approach to future mobility, not only in terms of products displayed, but also in terms of networking information, technologies, and transportation systems. The initiative also benefits from collaboration with the Italian architect and designer, Fabio Novembre. Through collaboration with the Officina Design and Driade, he will create his interpretation of the city and be the first of seven major world-class artists engaged to offer their visions of the urban context.

To underline the integrated approach of the event, other local designers and businesses working in the field of sustainable luxury goods, were selected to develop products representing 'Next Premium'. For example the high-fashion eyeglass frames W-eye, the Etcetera-Design furniture brand, jewellery designer Alice Visin, and the Italian Catellani & Smith brand of lamps.

Posted in: BMW,BMW Group,BMW i,BMW i Born Electric Tour,BMW Italia S.p.A.,Franz Jung,International,Luxury,Rome,Zero-Emission Vehicle