Bentley appoints global media buying agency

Bentley Motors announces the appointment of a global agency, PHD Worldwide, responsible with immediate effect for the brand’s international media buying and planning.

"We want to strengthen the Bentley brand further in both existing and emerging
markets and, by appointing a global media buying and planning agency, we will now be able to fully align all of our media activities around the world. This will deliver a powerful, consistent and integrated brand language across both traditional and new media channels," said Stefan Buescher, Marketing and Product Director at Bentley.

Posted in: Bentley,Bentley Motors,International,Luxury,New Appointment,PHD Worldwide,Stefan Buescher